LineprodWebsite direction
A bold digital introduction. Clear language, confident typography and a visual world that gives the business room to speak.
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CASABLANCA
Make the productmake sense.Then make it impossible to ignore.
Independent creative studio.
Casablanca. Working worldwide.
UI/UX. Brand identity.
Websites. Development.
Strilar turns tangled journeys into clear digital products. UI/UX leads the work; brand, content and custom development join when the experience needs to ship as one system.
See the work
Product thinkingBrand identityDigital experiencesCustom development
Good design makes the next step obvious.
A product should make sense to the people using it. A brand should feel like itself. A website should turn attention into a clear next step.
We connect the thinking, design and development that make that happen. One considered experience, from the first question to the final interaction.
Explore our capabilitiesIdeas made
tangible.
Selected work &
studio explorations.
Digital clarityWebsite exploration
Complex information, a simpler path through it. An exploration of hierarchy, product discovery and the moments that help someone choose.
Our approach to UI/UX
Strilar, in formStudio exploration
An identity built to move between surfaces. Exploring the Strilar mark through scale, material and a distinctly digital point of view.
Inside the experiments
A look inside the work. Full project stories are being prepared.
Selected
Experiments
Room to play.
Space to find something new.
UI/UX Design
Find the friction. Make the journey clear. Research, information architecture and interface design, shaped around the decisions your users need to make.
User journeys · Prototypes · Design systemsLet’s untangle the experienceBrand Identity
A visual identity with a clear idea behind it. We bring the mark, typography, colour and direction together into a system your team can use.
Visual identity · Art direction · Brand guidelinesBuild a distinctive identityWeb Design & Build
Custom websites with a reason behind every interaction. Structure, content, responsive design and development work together from the start.
Web design · Development · CMS · MotionMake the next step obviousApp Development
Turn the essential workflow into a working product. Define the first release, connect the data and build the interactions that make the app useful.
Product scope · Custom development · Release planningShape the first releaseWe do not
begin with
screens.
First, the question.
Then, a way forward.
-
Find the costly
confusion.Name the user task, the business consequence and the evidence already available. Decide what the project must resolve.
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Design the
decisive moments.Structure the journey with real content. Prototype the interactions, states and language where users choose to continue or leave.
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Build what
was decided.Carry the approved logic into the website or app. Validate the responsive experience, content system and launch conditions.
Close enough
to challenge.
Small enough
to care.
Based in Casablanca. Connected to the world. We work closely with the people behind the product, asking the difficult questions and staying with the details.
Meet your next creative partnerA little clarity
goes a long way.
Blog & insights.
Notes for better decisions.
Product thinking
Where is your product losing people?
Read note
Start with one important task: signing up, finding a product, or completing an enquiry. Walk through it with someone who has never used the product before. Notice where they pause, misunderstand a label or need to go back.
Separate what you observed from what you assumed. Pair those observations with the data you already have, then prioritise the uncertainty that prevents the next step. A focused question is a better starting point than a list of screens to redesign.
Explore our UI/UX approach
Websites
Custom website or template: what actually matters?
Read note
A template can be a good fit when the content structure is familiar, the budget is limited and speed matters most. Custom design becomes useful when the brand, user journey or content model needs something a template cannot comfortably express.
Compare the complete scope: content entry, integrations, accessibility, performance, ongoing edits and maintenance. Choose the approach your team can sustain, with enough room for the experience you need.
Talk through your website scope
Working together
What should go into a useful project brief?
Read note
Describe who the project serves, what they need to do and what is getting in their way. Add the business consequence, the evidence you have, the people involved and any fixed constraints.
You do not need to arrive with every answer. Sharing what remains uncertain helps us decide what to investigate before committing to a solution.
Start with the problem