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Brand Identity.

Recognizable at a glance. Consistent everywhere.

We bring your mark, typography, colour and art direction together into a visual identity your team can put to work.

Explore the approach

Does the identity still feel like you?

A new business needs a visual starting point. A growing one may have outgrown its first identity. We clarify the direction, then build a system that holds together across the places people encounter you.

  • Your visual identity feels disconnected across touchpoints.
  • The business has changed, but the identity has not.
  • You need more than a logo file to work consistently.
Strilar S monogram explored as a sculptural silver form on black
Strilar, in form — studio identity explorationView exploration

What takes
shape.

A clear scope, useful decisions and tangible outputs. The exact mix follows the work your project needs.

Find the visual direction

An identity brief and a considered creative direction, informed by your audience, positioning and the context the brand needs to work in.

  • Identity brief
  • Visual references
  • Creative direction

Build the identity

The mark, type, colour and supporting visual language work as one system. We explore the identity in relevant applications, not only on a presentation slide.

  • Logo system
  • Typography and colour
  • Art direction

Make it usable

Practical guidelines and a prepared asset kit help the team use the identity consistently. Priority applications and templates are agreed as part of the scope.

  • Brand guidelines
  • Asset toolkit
  • Agreed applications

From the first question
to something real.

  1. 01

    Understand the brand

    Align on the business, audience and the identity’s job.

  2. 02

    Explore a direction

    Develop visual ideas and assess them in the right context.

  3. 03

    Build the system

    Refine the identity and its most useful applications.

  4. 04

    Equip the team

    Prepare the guidelines and assets for everyday use.

What shapes the
cost and timeline?

The starting point, depth of identity work, number of applications and any naming or messaging requirements determine the engagement.

We define deliverables, responsibilities and a realistic schedule together before work begins. Share your brief, constraints and target date to start the conversation.

Talk through your project

A few useful
answers.

Can we keep our existing logo?

Yes. An engagement can retain a recognized mark and improve the surrounding typography, colour, layout and application system.

What is the difference between a logo and an identity?

A logo is one identifying element. An identity also defines how typography, colour, imagery and composition work together across applications.

Can you carry the identity into our website?

Yes. Brand identity and website design can form one connected engagement, with a shared direction and an agreed handoff between phases.